Commercial
Strategy
Thinktiv’s BVA is the most holistic and impactful strategy program available to software-driven businesses and their investors.
Maximize revenue and valuation with product-centric strategy.
Partner with Thinktiv to build prioritized and actionable product and go-to-market (GTM) strategies for your company. Align your entire organization to growth-driving strategic investments.
We use the term 'orders of magnitude' when asked to describe the ROI of our Thinktiv strategy and go-to-market transformation engagements.
Steve Flagg |CEO, Supplyframe
Deliverables
Immediately actionable recommendations.
Prescriptive, actionable outputs delivered throughout the program. Our definition of success includes alignment and buy-in, so that management teams are ready to put plans into action.
Strategy Plan
- Product Prioritization Strategy
- GTM Positioning & Messaging Strategy
- Value Proposition Architecture
- Pricing & Packaging Architecture
Reports & Frameworks
- Business Opportunity Assessment
- Market Ecosystem & Positioning Assessment
- Value Creation Levers
- Ideal Customer Profiles
- Voice of Customer Insights
- Full Voice of Customer Survey Results & Charts
- Customer Interview Guide & Online Survey
Presentations
- Management Kickoff & Workshop
- Bi-weekly Presentation Decks for Co-Creation & Collaboration
Execute transactions with confidence and efficiency.
Contact Us.
Let's talk about the right value creation strategy for your business or portfolio company.