HR Soft BVA Case Study

YoY Bookings Growth

“Thinktiv was instrumental in aligning HRSoft's new management team and our investors on a path to accelerated revenue growth.”

Joe Poxson | CEO, HRSoft

BVA

Solving HR Complexity & Compensation Chaos

Overview

HRSoft worked with Thinktiv to transform its competitive positioning, product rationalization, and commercial narrative for compensation management to claim category leadership in bringing digital transformation to the most complex and least automated process in HR.

BUSINESS VALUE ARCHITECTURE

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PRODUCT ACCELERATION

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PROGRAM IMPACT

Alongside the executive team, Thinktiv launched an entirely new market narrative, moving the company from their legacy pricing solution to a sales tool that maximizes customer lifetime value. This led to a $30M raise, multiple product launches, and a sale to Madison Dearborn Partners.

Evaluating HR Function ROI & Complexity

Combining robust market research and competitive landscape mapping, Thinktiv arranged the value of point solutions by subcategory against complexity. This laid the foundation for HRSoft’s category leadership narrative.

Aligning Product Packaging to Differentiated Value

Through extensive quantitative and qualitative VoC research, Thinktiv identified the value driver in HRSoft’s product suite, and re-architected packaging to exploit that advantage across all solution sets.

Establishing Compensation Lifecycle Management

Given a deep understanding of customer needs and HRSoft solutions, Thinktiv defined the process for “compensation lifecycle management” as the solution to this high-value problem to underpin GTM motions.

“In a matter of weeks, we had an actionable strategy that immediately enabled us to sell more valuable, repeatable solutions at higher levels within mid- to large-enterprise organizations.”

Joe Poxson | CEO, HRSoft

Business Value Architecture

Thinktiv broadened Zilliant’s commercial narrative and messaging beyond pure "pricing management," and evolved their packaging and pricing architecture.

Solution 01

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