Casaperks BVA and Accelerator Case Study

“Thinktiv fundamentally positioned us to convert and deploy flagship customers, capture initial recurring revenue, and ultimately secure seed capital from a strategic investor.”

- Kevin Bradt, CEO

BVA + Accelerator

Launching the most disruptive loyalty platform for multi-family renters.

Overview

CasaPerks offers a new approach for increasing multi-family apartment ROI with transformative rewards for renters. Its disruptive loyalty concept embodies substantial traction in an enormous, underserved market — the
multi-family residential ecosystem.

Through a multi-month partnership, Thinktiv delivered a new commercial narrative, an elevated visual brand, and a reimagined product experience — enabling superior capitalization outcomes for CasaPerks’
go-to-market.

BUSINESS VALUE ARCHITECTURE

A multi-stage approach constructed to capitalize on vast market potential through development of a powerful commercial narrative

BRAND + PRODUCT ACCELERATION

A compelling transformation of brand and product to attract and retain discerning residential customers

PROGRAM IMPACT

Leveraging its new positioning, brand, and product, CasaPerks deployed a successful pilot that increased tenant retention and ROI, ultimately securing a new round of investment.

Business Value Architecture

We established the foundation for CasaPerks
to claim category leadership in the emerging rental rewards space.

Problems to Solve

CasaPerks had to optimize its commercial narrative and business development efforts to elevate differentiation, mitigate risks, and align product strategy to customer value propositions in order to enhance valuation multiples for future investors.

How We Solved Them

We produced a targeted BVA assessment analyzing the overall market ecosystem, identifying robust value levers to accelerate revenue growth, and positioning the organization for enhanced valuation outcomes.

Market Ecosystem & Competitive Analysis

Thinktiv thoroughly assessed potential competitors within the larger rewards ecosystem to hone CasaPerks’ true competitive set. This analysis revealed the exponential difference in value of CasaPerks offering versus their potential competitors, and laid the foundation for CasaPerks’ overarching commercial narrative.

Voice of Customer Research

Thinktiv conducted various rounds of stakeholder interviews to better understand value levers in the rental rewards space. Through these conversations, we uncovered pain points from both renters and property managers related to poor user experience and shallow value propositions of existing rental reward programs. These insights were utilized to craft CasaPerks’ GTM strategy to directly combat these potential pitfalls.

Revitalized Messaging Architecture

Thinktiv created a compelling and authentic messaging architecture that speaks directly to the needs and value criteria of customers, intended to communicated the massive differentiation CasaPerks holds relative to the rest of the market.

Brand Value Acceleration

We repositioned the CasaPerks brand to embody its promise to residents and property managers.

Problems to Solve

CasaPerks’ visual brand identity had to be transformed and matured in order to establish richer credibility with property owners, renters, partner brands, and investors. The brand required sufficient command to reinforce category leadership against competitors.

How We Solved Them

We delivered an elevated visual brand system that reflects CasaPerks’ superior loyalty and rewards offering. This updated positioning was manifested through a variety of branded touchpoints that support demand generation, sales cycles, and overall market traction.

A GAME CHANGING BRAND

The revitalized brand leverages warm tones, human-centered photography, and modern sans serif type to carve out differentiation within the market. These elements combine to embody the rewarding lifestyle that residents aspire to.

PRODUCT VALUE ACCELERATOR

We re-architected resident and manager products to deliver value beyond rewards.

PROBLEMS TO SOLVE

CasaPerks had already invested in a lightweight pilot product, but needed to significantly accelerate its product strategy and commercialization efforts in order to capture a broader base of multi-family communities and capitalize on its first-to-market advantage.

HOW WE SOLVED THEM

This Accelerator applied user experience research, product strategy, and UX design to align the evolving product to existing and future market demand, alongside the usability requirements and unmet needs of users.

REWARDING EXPERIENCES FOR RESIDENTS

Thinktiv delivered radically transformed experiences for both residents and property managers. The new mobile app for residents streamlines and personalizes the rewards process, while the property manager platform provides operators with actionable insights on program performance.