“Working with Thinktiv has been a game-changer… Their hands-on approach to product strategy gave us an actionable path forward to disrupt our market and unlock more value for customers.”

- Scott Opiela | Acoustic CMO

BVA + PVA

Streamlining a Product Roadmap for Growth

Overview

Acoustic provides AI-driven marketing solutions that help brands enhance customer engagement through multichannel campaign management, behavioral insights, and personalized experiences.

BUSINESS VALUE ARCHITECTURE

lorem ipsum

PRODUCT ACCELERATION

lorem ipsum

PROGRAM IMPACT

lorem ipsum

CHALLENGE

Acoustic’s focus on technical refactoring led to misalignment with market needs. A lack of GTM strategy and fragmented pricing, sales, and retention responsibilities created internal conflicts, weakening customer satisfaction and revenue outcomes.

SOLUTION

Thinktiv enhanced cross-departmental collaboration through the "Interlock" process, redefined Acoustic’s Ideal Customer Profile, advised on UX priorities, unified product management, and structured finance-led pricing for a more cohesive strategy.

PROGRAM IMPACT

In ~90 days, Thinktiv successfully empowered Acoustic by providing a refined ICP and a roadmap prioritization framework, enhancing decision-making processes and fostering alignment across management for long-term growth.

“I'm thrilled with the clarity and focus our partnership with Thinktiv brought to our organization. Their operational expertise and collaboration were critical in aligning our business to the highest value parts of the market and provided clear direction to help propel us forward.”

- Mark Cattini | Acoustic CEO

BUSINESS VALUE ARCHITECTURE

Evaluating business levers & customer signals

OPPORTUNITY 01

Thinktiv developed data-driven ICP frameworks based on Acoustic’s current user base and broader market dynamics, enabling realignment of GTM strategy to the most valuable segments of the market.

OPPORTUNITY 02

Thinktiv led collaborative workshops to define a clear, actionable, and prioritized product roadmap aligned to a newfound understanding of Acoustic’s differentiated value for customers, specifically within target ICPs.

OPPORTUNITY 03

Working across the entire organization, Thinktiv uncovered untapped revenue potential as well as misaligned efforts within business units and defined clear direction to accelerate growth.

OPPORTUNITY 04

Thinktiv provided Acoustic with the support, frameworks, and tools to improve and accelerate its product practices. Changes to the GTM approach and R&D structure were developed in concert to maximize efficacy.

PRODUCT VALUE ARCHITECTURE

Outcome-Driving Frameworks

GTM Strategy & ICP Definition

This framework highlights where Acoustic can succeed immediately while building pathways for substantial long-term contract value. It also reveals growth potential—or limitations—within their current customer portfolio.

Top of Pyramid with Customer Value Escalation

Working across the entire organization, Thinktiv uncovered untapped revenue potential as well as misaligned efforts within business units and defined clear direction to accelerate growth.

Product Opportunities Chessboard

Layers of the Customer Value Escalation pyramid played out over a progression of increasing maturity creates a “chessboard” – a tool used to pinpoint priorities and define release packages.

Balance and Coordination Between Front-of-House and Back-of-House Product Investments

Thinktiv also enumerated and elaborated upon the “below-the-waterline” stages required to support customer value escalation. This ensures development efforts work in synergy with the product strategy.