Accelo GRO BVA and PVA Case Study

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YOY Increase in Enterprise Bookings

Thinktiv re-positioned Accelo’s commercial trajectory with a focused growth plan and an AI-centric, visualized product roadmap for its next two years of investment.

DILIGENCE + COMMERCIAL + PRODUCT STRATEGY

Honing an AI-centric path to value creation.

Overview

Accelo struggled with market pressures, an undefined product practice, and a scattered ICP, impeding them from reaching their potential. Thinktiv partnered with Bow River and Accelo from pre-transaction diligence through a post-close value creation strategy encompassing commercial positioning and product priorities.

BUSINESS VALUE ARCHITECTURE

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PRODUCT ACCELERATION

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PROGRAM IMPACT

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Growth Risk & Opportunities Assessment

Our GRO identified stalled sales motions, product innovation gaps, and weak positioning for upmarket expansion. It also elevated opportunities to align product & GTM motions to a tighter ICP.

Business Value Architecture

Our BVA repositioned Accelo as a category leader in the PSA market, evolving from an undifferentiated work management platform to an operating system for scalable growth across the quote-to-cash lifecycle.

Product Value Architecture

Our PVA established an AI-centric roadmap that progressively transforms Accelo into an intelligent quote-to-cash optimization platform, paying off its new growth-oriented positioning.

Confirmatory Diligence identified market pressures, positioning opportunities, and foundational product assets to drive value.

"Thinktiv's strategy programs have been a massive accelerator to our commercial traction and customer excitement — we're thrilled with the results of our work together. "

Karen Sawyer, CEO

Commercial Strategy delivered ICP frameworks to focus market expansion, a phased product evolution plan in line with the go-to-market strategy, and an evolved market positioning –away from a point solution consolidation play towards a differentiated, AI-ready platform.

"Thinktiv delivered huge impact in an aggressive time frame — aligning our entire team around an AI-centered product roadmap and commercial strategy that's already driving new customer wins and a more valuable future for the business."

Joe DiPaulo, CPO & CTO

Commercial Strategy delivered ICP frameworks to focus market expansion, a phased product evolution plan in line with the go-to-market strategy, and an evolved market positioning –away from a point solution consolidation play towards a differentiated, AI-ready platform.

Accelo’s newly visualized horizon roadmap provides clients and prospects a view into future market-leading capabilities enabling key new account wins.

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Thinktiv re-positioned Accelo’s commercial trajectory with a focused growth plan and an AI-centric, visualized product roadmap for its next two years of investment.