Thinktiv Solutions - Product Strategy

Product Strategy

Accelerate with market-validated product and roadmap strategies that maximize your company’s potential both now and into the AI-centric future.

Cement Category Leadership
with a Fortified Product Strategy.

Pinpoint Your Product’s
Differentiated Potential

Elevate your data assets that unlock valuable AI-driven capabilities and hone the experiences that elevate your offering above the competition.

Validate & Refine
Product Investments

Ground your product strategy and AI roadmap in the customer value drivers that will win market share and increase customer longevity.

Accelerate Time to Market
with a Prioritized Action Plan

Mobilize with a prioritized action plan, tailored decision-making frameworks, cross-functional alignment, and foundational designs for your team to execute successfully.

Engagement Options

Expedite Alignment

AI Strategy Workshops & Assessments

Form a Complete Strategy

Product Value
Architecture Programs

Shape a Winning Story

Sell-Side Product & AI-Centric Commercial Packaging

“Working with Thinktiv has been a game-changer… Their hands-on approach to product strategy gave us an actionable path forward to disrupt our market and unlock more value for customers.”

Scott Opiela | Acoustic CMO

AI Strategy Workshops & Assessments

Start today in getting your team aligned and mobilized around an AI-centric product strategy.

Thinktiv can either facilitate sessions with your organization’s leadership or take the reigns on an in-depth evaluation.

Reach Out

Data Value Map: Surface Your Data Assets

Pinpoint your prized data assets, chart how to build them into valuable solutions, and define prioritized data gaps to address.

Understand Your Innovation Capacity & AI-Related Risks

Benchmark your current capacity for innovation, then map how to ascend in AI maturity. Escalate key product & business model risks to mitigate along the way.

Set a Vision for Category Leadership

Align your team with a strong vision, outlining both the starting point and approach for crafting and testing AI-centric product solutions.

Product Value Architecture

Create, validate, & accelerate your product roadmap.

Explore Thinktiv’s most robust product strategy program for a comprehensive re-alignment designed to maximize value in our AI-forward future.

Reach Out

Grasp Your Data’s Potential

Deeply evaluate, meticulously map, and strategically prioritize your company’s diverse data assets.

Align Growth to Customer Value

Identify and validate the highest value AI use cases and chart your North Star vision to category leadership.

Structure Your Vision Execution

Develop the capabilities roadmap and experience architecture your company needs to accelerate execution.

Package a Compelling Product Narrative

Communicate the value of your AI-powered product roadmap with a fully realized commercial narrative and visual assets.

Sell-Side Product & AI-Centric Commercial Packaging

Package a winning story to sell your product potential and capture AI multiples.

Confidently charge into exit with Thinktiv’s multiple-maximizing product strategy assets.

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Play Offense with Your Data

Showcase how your data unlocks a differentiated AI roadmap and creates a long-term structural advantage.

Garner Roadmap Buy-In with Efficient Payoffs

Demonstrate a tangible course to category leadership with near-term value capture along the way.

Reinforce Potential with a Crafted Experience

Sell your vision with assets that showcase how your data and AI-powered features come to life within the user experience.

Command Conversations
with a Comprehensive Narrative

Engage confidently with an investor-ready presentation reinforcing your distinct advantage for category leadership and product-led growth.

North Star Product Strategy & Experience Architecture

Prioritized Data Asset and Product Capability Roadmaps

Holistic Data + Product + AI Commercial Narrative & Assets

Ecosystem
Analysis

Using the Thinktiv AI Maturity Model™ as a guide, gain a better understanding of your competitors and their emerging strategies for leveraging AI capabilities to gain competitive advantage.

Gain insights into which adjacent players might emerge as threats as AI lowers competitive barriers.

Company
Diagnosis

Evaluate the AI maturity of your current product lifecycle and roadmap, to understand severity of risk and competitive gaps.

Identify key constraints— e.g. capital requirements, data infrastructure, organizational design and gaps, process impediments— that may undermine execution of an AI-centric product and business strategy.

Trends Impact
& Positioning

Understand how AI-accelerated secular trends will likely impact your industry and the overall value chain of your business.

Identify how AI may shift and accelerate competitive M&A strategies that could accelerate revenue displacement.

Customer Readiness
to Adopt

Through Voice of Customer (VOC) interviews, gain a preliminary understanding of your customers’ readiness to adopt AI-native tools and potential to churn.

Identify friction points across the existing customer journey which may be exposed to disruption from AI capabilities.

Program Deliverables

Competitive Landscape: AI Maturity Teardown
Organizational Readiness: AI Maturity
Value Chain of Risk
Secular Trend Risk Highlights Analysis
Voice of Customer: Interview Synthesis
Risk Scoring Model
Final Deliverable

Check out our case studies.

Acoustic

BVA + PVA

OmniScience

BVA + ACC

Classy

GRO + BVA + Accelerator

Quickly bring your strategy to market with our Accelerators.

Our elite GTM and Product Accelerators teams works closely with the BVA team, allowing them to start work during the BVA engagement.

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Contact Us.

Let's talk about the right value creation strategy for your business or portfolio company.

Product Strategy