OmniScience BVA and Accelerator Case Study

“Thinktiv has transformed our thinking and the aspirational level of the impact we want to have in our industry, reinforcing how unique we are and how much we have to offer.”

- Angela Holmes | CEO at OmniScience

Business Value Architecture + Accelerator

Creating a solid foundation for sustainable market expansion.

Overview

OmniScience leverages AI-driven solutions to enhance clinical research by unifying complex trial data, improving efficiency and oversight. Their products utilize generative AI for streamlined strategies and data analysis, assisting biopharma teams in gaining insights from trial data.

CHALLENGE

OmniScience, operating in the life sciences AI sector, needed to establish a clear market position, differentiate itself from competitors, and update its brand identity to align with its vision for category leadership. OmniScience faced challenges communicating its unique value to potential customers without market validation or a defined competitive stance.

SOLUTION

Thinktiv drove a strategic transformation through comprehensive market research, clarifying competitive positioning, and creating Ideal Customer Profiles for better targeting. We revamped the brand identity to highlight expertise in data science and restructured product offerings with a scalable tiered pricing model more aligned with customer needs.

PROGRAM IMPACT

OmniScience now has a premium, distinct brand identity and a refined go-to-market strategy, enhancing its appeal to customers and stakeholders. The strategic repositioning has strengthened its competitive stance and paved the way for OmniScience’s growth and leadership in life sciences AI, with a solid foundation for sustainable market expansion.

BUSINESS VALUE ARCHITECTURE

Helping advance life science missions through unparalleled expertise

OPPORTUNITY 01

Thinktiv developed frameworks to guide alignment and create a foundation for building future artifacts so OmniScience could transition from a services-based business into a category-leading, tech-enabled service for life science organizations.

OPPORTUNITY 02

Thinktiv crafted a commercial narrative highlighting the brewing arms race for purpose-built AI technology for life sciences, and a corresponding messaging architecture to emphasize OmniScience's differentiated ability to deliver these technologies.

OPPORTUNITY 03

We developed “Ideal Customer Profiles” to guide GTM efforts, provide insights into the companies most likely to engage in successful sales, and describe value levers that resonate most to tailor engagement strategy effectively.

OPPORTUNITY 04

We constructed a packaging architecture that allows OmniScience to streamline sales cycles by providing standardized offerings that still capture the complexity of customer demands, rather than tailoring bespoke solutions for each engagement.

ACCELERATOR

Helping advance life science missions through unparalleled expertise

OPPORTUNITY 01

Thinktiv redefined brand positioning, recognizing that the former name limited the brand's scope and market perception. We shifted the focus to a name that would better capture the intersection of AI, life sciences, and innovation.

OPPORTUNITY 02

We utilized an AI-supported, research-driven approach to shortlist and test names, considering semantic resonance, market fit, and legal availability. The name "OmniScience" emerged as the top choice due to its positive association with brand values.

OPPORTUNITY 03

Thinktiv created several brand concepts and tested them, resulting in a refined identity that highlighted "AI and Life Sciences." The selected visuals aimed to communicate a premium, innovative brand image.

OPPORTUNITY 04

We aligned brand values with the market and investor expectations ensuring the new brand resonated across key stakeholders, including middle-market pharma clients, investors, and partners, to establish credibility and growth potential.