GetWell BVA and Accelerator Case Study

$0M+

Annual Revenue

“Thinktiv was instrumental in crystallizing our strategy across product, marketing, and corporate development.”

- Carrie Ivers, Former CSO

BVA + Accelerator

Powering the Patient Experience.

Overview

A pioneer digital patient engagement platform, GetWell felt themselves stagnating. The company needed to overhaul its Product & GTM strategy to align with modern market dynamics and to maximize next transaction value.

BUSINESS VALUE ARCHITECTURE

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PRODUCT ACCELERATION

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PROGRAM IMPACT

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Business Value Architecture

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Problems to Solve

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How We Solved Them

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business value architecture

Understanding patient and clinician needs to architect the next innovation wave.

positioning for success

Thinktiv first engaged in an in-depth analysis of GetWell. VOC interviews and a breakdown of the market landscape produced clear market opportunities. Matched with ICP tiers, Thinktiv developed a prescriptive strategy for growth and profitability.

strategic execution

Based on the prior strategic research, Thinktiv created an overarching product roadmap and a revamped GTM strategy. Thinktiv worked with the sales leadership and reps to overhaul outbound marketing and sales engines — complete with scalable pricing packages.

Honing the message

Throughout our engagement, we continuously honed and refined GetWell's messaging — from their annual customer conference, Get Connected, to the relaunch of the corporate web property. Thinktiv played a critical role developing the overall approach, the information architecture, and foundational messaging components such as "Precision Engagement" and "The Patient's Platform."

Product Value Acceleration

Thinktiv reconstructed GetWell's outward presence to align with its new product strategy.

expanded product offerings

As a critical innovation initiative, Thinktiv partnered with clinicians and providers to accelerate a new product, Pulse, bringing real-time data into nurses' hands from GetWell's Inpatient solution. We also relaunched their corporate website in order to amplify the fantastic success of GetWell's product. The relaunch coincided with our modernizing of their go-to-market materials, pricing, and product packaging architecture.

Cutting edge research

To increase GetWell’s exposure to outside R&D, Thinktiv helped to formalize GetWellLabs. We created the overall structure of the program, defined the recruitment criteria, and helped to recruit and diligence the first class of companies.

Increased market share

Thinktiv developed strategic partnerships with leading healthcare companies such as Apple, Cerner, CVS, Philips, and Omnicell. We extended core functionality by working with pharmacies and drug packaging companies to introduce treatment adherence capabilities.

Impact

Align with modern market dynamics and drive the next wave of success.

The Details

Armed with thoroughly modern solutions across its organization, GetWellNetwork has been able to increase its velocity of sales and innovation dramatically — giving providers and their clinicians the tools to put patients at the center of the universe.