Gemini Case Study

“Digital Twins are the future of predictive medicine – we now have a view into the knee that we’ve never had before and a gateway to Medicine 3.0 for joint health.”

- Andy Pearle, MD

Gemini^OV

The Digitized
Self Gateway to
Health & Wellness

Gemini OV, a pre-product company, critically needed to build a marketable product and develop a corresponding commercial narrative and GTM strategy. Thinkiv was entrusted by GeminiOV’s financial sponsor, OrthoVentions, to commercialize the company’s technology, design and build the product, and take the company through FDA approval into limited market release.

TOTAL ADDRESSABLE
MARKET INSIGHTS

Multiple in-depth TAM analyses were conducted to determine the most promising strategic directions for GeminiOV. These analyses resulted in foundational themes for the commercial narrative and corporate overview deck.

END-TO-END
PRODUCTIZATION

Thinktiv Health transformed GeminiOV’s original algorithm into a sophisticated brand with a comprehensive interface that showcases the platform’s interactive 3D models and key measurement presentations for patients and physicians.

KEY COMPETITION
& MARKET DYNAMICS

Thinktiv Health conducted comprehensive market research to map competitors and potential opportunities in the orthopedic software space. This foundation for marketing and positioning strategies was crucial to the long-term strategic roadmap.