Corporate Development
Thinktiv specializes in helping our customers plan for phasing in or out of certain markets or products and establishing relationships with strategic business partners. We strive to identify the core differentiators our customers bring to market and how they can be packaged and positioned financially and from a marketing and product perspective.
Brand Creation & Management
We work with our customers to design the marks, systems, visual languages, personas and values that provide the basis for a trusting and supportive relationship between a brand and its audience. Our team develops a brand through the inspection and analysis of business, technical and audience objectives. We believe an articulated brand mirrors the values of the organization it represents and provides a guidepost for goals and behavior among employees and partners.
Product Strategy
Thinktiv’s product strategy team excels at balancing a commercial understanding of how to identify business value with the marketing and technology expertise to create exciting roadmaps that differentiate our customers from the masses. Key deliverable(s): Product Roadmap, Business Value Roadmap
User Experience
Our user experience team excels at providing solutions to the most complex interface problems across a variety of media and platforms. Our philosophy is that a user experience should be influenced by both the intended audience and the goals of the business. To this end, we utilize formal research methods, run competitive audits and build comprehensive content plans that provide us with a 360 degree view of the experience a user needs to have with a product or service.
Visual & Interaction Design
Thinktiv’s visual interaction team blends critical product thinking with unique visual designs to create rich, usable and desirable user interfaces. We believe that visual and interaction design are indivisible and we've build our visual and interaction design team with individuals that are specifically trained in both disciplines.
Web Marketing & Social Media
We create multi-tiered web marketing and social media campaigns and apply a metrics-based operational approach to implementing and evolving them. These campaigns include the right combination of strategies such as SEO, SEM, UGC collection and syndication, consumer targeting and content differentiation - targeted to engage customers at the right time, in the right place with a relevant message.
Mobile Strategy & Development
Mobile devices have emerged as a critical platform that provides a unique and engaging experience between your brand and your customer. Thinktiv crafts mobile engagement strategies that reach customers across all major mobile platforms through the web, and builds high-caliber interactive applications for specific platforms, such as the iPhone.
Technical Development
Our development team are experts in visual and interactive development. We act as a fully-functional, outsourced technical team, building content management systems, social networks and rich corporate websites. In addition, we frequently take over front-end visual development and deliver the user experience code that sits on top of a back-end product our customers build.
Investor Preparation
Throughout our customers' experience in the Thinktiventures program, we maintain a focus on helping to prepare our customers, their brand, their products and their pitch for their next capital raise. We have helped our Thinktiventures customers raise over $40M of funding in the last 18 months.
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