Elevate a young company’s superior media technology to be the premiere solution standard in its industry
How do you deliver the promise of easily capturing sports statistics alongside game footage for America’s high schools and colleges?
Capturing statistics is traditionally a rote exercise in quantitative recording, and many educational institutions utilize antiquated technology solutions to evaluate and compare statistics. But what if you could integrate video with those stats in a lightweight, cloud-based service for use during the game or for post-game coaching? Suddenly, you could influence the outcomes of games you are actively playing by giving players immediate feedback while providing hyper-focused video documentation for post-game reflection.
As a strategic brand and marketing advisor to StatEasy, we created a tactile, memorable brand experience to differentiate StatEasy from its competitors.
- Together with the startup's management team, we launched the innovative, integrated stats and video solution to market with a memorable, refined brand, story and demand generation platform to best position StatEasy to acquire customers and raise capital - in less than 90 days
- We architected and delivered audience appropriate demand generation programs and technologies to provide the company visibility into sales and marketing effectiveness
- We created a consistent and easy to manage brand architecture for compelling, multichannel message delivery
- Provided facilities and support to allow the company to engage more professionally with potential customers, employees and peers
- Fostered an environment of collaboration between Thinktiv, StatEasy and other incubated startups
Sales & Marketing
- Created a brand and messaging platform that positioned StatEasy as a leading provider of integrated stats and video for the high school and college sports market
- Grew StatEasy's addressable market and revenue opportunity by introducing video highlights as memorabilia for student athletes and their parents
- Created and delivered an optimized, flexible, CMS-based web solution to allow the company to address the market by category vertical and solution