Our work cycles are fast. Get a view of our ongoing accounts through published deliverables as they are released.
Redefining education with Acton
Acton’s goal is to change how business find and measure college graduate talent. By completing a range of assessments, students are able to create a visual portfolio of their accomplishments. This helps employers select candidates who are the best fit for the job, as opposed to simply relying on a resume or degree. Thinktiv helped Acton by creating a brand, story and sales kit containing visualizations of the product and story.
The importance of hierarchy in branding
Acton MBA contracted Thinktiv to help create a new company called Rowan. To land properly in the market, Acton required an identity system for its new company, its core product, and the verification certification underlying the product. The growth and support of each element needed to be reflected in the marks. To achieve this, Thinktiv developed a hierarchical system where each level in the brand utilized similar geometric shapes to build a comprehensive brand system and experience.
Advertising works. Using banner ads to convert customers.
As part of an outreach program for OtherInbox, Thinktiv developed a series of banner advertisements and messaging to attract new customers.
What’s your ECO?
To properly understand the cost of large format displays, we discovered that we needed to change the dialog around purchasing commercial displays. No longer are items like brightness and depth as important as heat dissipation and energy use. In a world that is moving rapidly to LEED certified buildings, green construction codes and general end-of-life recycling, Prysm’s LPD is a game changer. Thinktiv created the concept of Environmental Cost of Ownership (ECO) and built an online calculator to clearly demonstrate the amazingly green opportunity of LPD compared to competing technologies.
Branding a new technology
Sometimes you run across a company with a truly original technology. We did with Prysm. As part of our comprehensive brand strategy development process, Thinktiv helped Prysm bring a name to its revolutionary laser/phosphor based technology, now known as Laser Phosphor Display, or LPD. With LPD, Prysm had a rare opportunity. Not only did they invent the technology, they were also the first to commercialize it. In the brand strategy planning, this relationship required that LPD be both be a standalone brand (similar to LED, LCD) and reference its origin.
Let them drive small cake from place to place
When Thinktiv Co-founder, Paul Burke and Betties cake’s co-owner were sitting around discussing the burgeoning cupcake industry in Boston Harbor, they did not know they would end up with the only Double Decker Cupcake Stand in the United States. Through the collaboration between Thinktiv and Bettie’s Cakes, that’s exactly what happened. And now this 50’s themed cupcake company is the darling of the northeast.
Positioning quality of experience
To launch Catchpoint into the QoE (Quality of Experience) market, Thinktiv helped to position the company and develop its brand. QoE is the next logical extension of the QoS (Quality of Service) network management. Catchpoint required a visual position, which represented both the complexity of the problem and the intelligence of their solution. The mark employs a radial series of dots illustrating both the complexity of data as well as the touch points of the system; their arrangement creates a dimension and visual motion in conjunction with a subtle gradient.
Selling product in a web-based world
To replace redundancy and effort of a manual and paper based content development process, Thinktiv launched the paired Raven Industries and Raven Wide Format online catalogs for their direct from manufacture toner business. Built with the best practices in Search Engine Optimization, these sites are designed to bring more traffic to Raven through web searches while providing a simple interface for growing catalog data over time.
Phoning it in
Thinktiv helps badonlinedates.com release a version of its site for the iPhone to help daters more directly share dating horror stories
The flow of a car search
Continuing our long history in the Automotive space, we helped Honk.com to re-think it’s search flow process to better deliver and display results based on a customer’s interests. This interest and personality based analysis tool is unique in the industry and to Honk had an immediate impact to their customers.
Consistent messaging (on and offline)
Thinktiv worked with Prysm develop a communication plan for their set of audiences that included both on and offline methods. The email communication plan and platform to deliver relevant and timely news about the organization to a variety of audiences in and efficient and reliable manner while still respecting the latest guidance about responsible email protocol. The print and traditional media systems identify and bridge the connection points to the online and activity targets. Together they provide a modern communication construct that respects traditional forms but embraces to communication conduits that are building tomorrows businesses.
Influencing service registration
We’re helping OtherInbox increase its conversion rate for its Organizer service. Through a series of iterative A/B testing, we’ve been able to increase the take rate of the registration process by 10%.
Bringing impact and awareness to environments
Prysm’s official worldwide brand launch was at ISE 2010. In order to maintain the brand’s integrity in this initial release and ensure the intentions of the brand came through, Thinktiv was asked to work with Expotechnik to provide the graphic and communication elements for the 40 foot tradeshow booth.
Making it real
A yet-to-be-released product can live or die by how well its potential value is communicated to consumers. In Prysm’s case, the challenge has been how to communicate the endless possibilities of LPD—a groundbreaking and extremely flexible commercial large format display system. As a system intended to be used in almost any configuration for large-scale commercial settings, we worked with Prysm to identify, define and create huge digital environments capable of illustrating the limitless possibilities of the configurable display technology. These environments were built to architecture specifications and incorporated the precise product data in order to maintain the accuracy and realism needed to communicate the reality and possibility of these concepts.
Bringing light to life
After 6 months of iterative, participatory development, Thinkiv is proud to release Prysm—a brand to replace the transitional working title brand “Spudnik.” Throughout the process or team has worked with Prysm to articulate a compelling visual and verbal face for company in the commercial display market. Prysm’s logotype features a bisected capital ‘Y’ as a visual reminder of the intersection of laser light and surface emissive phosphors in their underlying LPD technology. The brand language harnesses a blue to violet color palate as a nod to the laser technology that underlies the product. Included in the brand identity are a custom cut of a classic typeface that makes up the logotype and other essential brand elements, a sharp black and white color space for the presentation of their product on a crisp strong background and a platform for consistent high quality image development. Moreover, the tagline reminds the audience of Prysm’s its ability to create stunning, larger than life experiences while offering a solution with 75% less power consumption than other technologies in the commercial display market—and good for the planet is good for life.
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