Realign the strategic assets of an undercapitalized company to create a highly-valued category leader in the local commerce market
How do you unlock a $150B market opportunity for local merchants?
QuickGifts was a 9-year old, underfunded startup providing gift card e-commerce and rewards currency solutions to local merchants and corporate clients.
The company had a tremendous base of strategic assets applicable to the $100B consumer gift card market and $50B corporate incentives market. However, they had limited distribution, a balance sheet hit hard by the Recession, and a pressing need to revitalize both its market strategy and visual brand.
Complete transformation into high-growth category leader, with broadly expanded capitalization options
- Completely transformed into a high-growth segment leader in local commerce market
- Achieved greater than 2,500% growth in local merchant client base over 16 months
- 325% in 2011/2010 revenue growth for highest value product line
- Diverse strategic options for expanded capitalization, strategic partnering and aggressive growth
- Led $700k Series A to finance company transformation
- Positioned company as a market leader in new category of local SMB commerce (higher valuations)
- Anticipated shortcomings of “daily deals” platforms, and positioned the company as a strategic complement to local commerce/merchant services offerings
- Created and implemented 100% overhaul of QuickGifts brand
- Delivered entirely new messaging platform centered on value proposition to local merchants
- Introduced broad set of new collateral designed to engage merchants, consumers, corporate clients and strategic partners
- Designed and built V2.0 of the QuickGifts Card Mall and end-to-end consumer experience
- Showcased the company’s proprietary universal currency—Dibbs—a key asset for driving distribution and strategic partnering
- Complete front-end development; integration efforts with existing development team