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QuickGifts

QuickGifts

Re-align the strategic assets of an undercapitalized company, to create a highly-valued category leader in the local commerce market.

QuickGifts was a 9-year old, underfunded startup providing gift card e-commerce and rewards currency solutions to local merchants and corporate clients.

The company had a tremendous base of strategic assets applicable to the $100B consumer gift card market and $50B corporate incentives market. However, they had limited distribution, a troubled balance sheet, and a pressing need to revitalize both its market strategy and visual brand.

The Acceleration Program

Corporate Positioning:

  • Raised $700k Series A to finance acceleration
  • Positioned company as a market leader in new category of local SMB commerce (higher valuations)
  • Anticipated shortcomings of “daily deals” market solutions, and positioned the company as a strategic complement to local commerce / merchant offerings

Product Design

  • Invented, designed, and built V2.0 of the QuickGifts brand and service experience
  • Showcased the company’s proprietary universal currency – Dibbs – a key asset for driving premium market valuation
  • Complete front-end development; integration efforts with existing development teams

Distribution

  • Created and executed initial distribution partner strategy that now has partner selling solution into 25,000 installed merchant accounts
  • Developed comprehensive messaging, solution packaging, and value propositions for building broad pipeline of additional distribution partners and potential acquirers

Market Impact: Complete transformation into high-growth category leader, with broadly expanded capitalization and exit options

  • Company transformed into profitable, high- growth segment leader in local commerce market
  • Current engaged pipeline of internet and local search leaders with merchant reach of over 500,000 merchant locations
  • Established acquisition interest from more than one potential buyer – with expected exit value to equal >10x Series A post-money valuation