Prysm

Thinktiv has been a partner of Prysm since early 2008, prior to their Series B funding. Prysm approached us to help them visualize the ideas behind the technology they were creating.

As a new technology with a variety of potential applications and a novel way of illuminating a display, Prysm needed the support of a visual thinking team to turn theories and language into graphic explanations that could clearly communication the capabilities of the technology and bypass language barriers common to the technology sales space when selling internationally.

From this initial relationship, thinktiv helped Prysm to initially go to market under a working title brand called “Spudnik” as we worked together to define and deliver what is now Prysm, Inc. Thinktiv continues to provide ongoing support for all the brand, sales and marketing initiatives of Prysm and is proud to have them as a Thinktiventures company.

Codename Collateral

While developing the brand identity for Prysm, the company still needed to get out and communicate with potential clients. To support that need, Thinktiv worked with Prysm to develop a codename brand called “Spudnik.” We worked exclusively with executive management to create the codename brand that allowed the sales team to attract a range of international customer reaching al the way to South East Asian and European regions. The brand was used as a baseline brand for a suite of sales collateral including: product illustrations, 3D fly-though animations of product environments, and a suite of marketing materials.

Prysm Brand Development

With a product launch in range and a substantial amount of traction for the company from the sales and marketing efforts under the codename brand, Thinktiv worked with Prysm to define a visual identity for the company.

The goals were clear—develop a brand identity that measures up in the huge technology sector and bring a freshness that will reinforce the core concept that Prysm has come to market with a revolutionary technology.

Thinktiv worked with the Prysm management team to narrow down the field of names to one single name that reflected the core spirit of the company. We tested names with various industry groups and married logo concepts to the narrowing set of names to continually visualize the possibilities in the effort to find the right fit. The result was PRYSM, set as a wordmark in a custom cut of a classic typeface with a gradient to intersect the stalks of the “Y” to reflect the concept of light.

Prysm Website

Thinktiv designed and developed a comprehensive web presence for the company with a clear focus on markets and solutions. The website provides information about the core technology, the product configurations, the company and the core values that drives the team. In addition, the site is filled with contextual images showing the potential of the product through product renderings and environments showing products in context.

Built using ModX, a popular open source web platform, the website provides SEO optimized pages, google analytics and integration with social networks. Designed to grow as the company grows, the site offers a structure for introducing new content where users would expect to find the information. The site also includes various components of a total media strategy from the inclusion of in site landing pages for advertising to the inclusion of customer acquisition tools for sales and email marketing.