Pricelock
From the dining room table to the boardrooms of America’s car companies, Thinktiv worked as a virtual team member to build the company from concept to company—delivering software solutions and the most innovative summer automotive sales incentive in years.
The Pricelock leadership team came to Thinktiv early on for help conceptualizing, developing and launching an innovative fuel-price protection business.
Within 12 months, we took this concept from the kitchen table (literally) to a $40m Goldman Sachs’ backed, Series A funded company with Chrysler as a national launch partner. Our Pricelock challenges have ranged from highest level market definition and modeling, to asset creation for capital funding, to sales support for the highest-value deals to visual design and technical development of Pricelock's SAAS.
Chrysler $2.99 Gas Gaurantee
In response to customer concerns about rising gas prices, Chrysler launched "Let's Refuel America," powered by Pricelock. This project offered an exclusive gas price protection policy for new car buyers that eliminated the risk of future spikes in fuel prices. Thinktiv was the marketing, product strategy and execution team for Pricelock.
Hyundai Assurance
Hyundai has partnered with Pricelock to enhance their Assurance program by adding price protection for gas. Pricelock comprehensively manages all aspects of the program and Thinktiv provided marketing oversight for the advertising campaign and visual design for program assets.