Pricelock

Invent, fund & market a
fundamentally new type of company

How do you create and package fuel hedging product
for every day consumers?

Financial hedging instruments are extremely complex – so much so that they are heavily regulated by the SEC to protect average consumers. But, what if you could unlock the power of hedging for simple commodities like Fuel?

Suddenly, you could afford “Joe the Plumber” the same benefits large corporations like Southwest Airlines get from fuel hedging. This paradigm shift would allow consumers the ability to dramatically change their exposure to risk by reducing the extreme volatility of the fuel markets.

Thinktiv unlocked the $530 billion dollar annual fuel market for Pricelock:

• We invented, funded and commercialized Pricelock’s core product offering in less than 9 months.
• The launch of Pricelock created a fundamentally new type of product and service
• Thinktiv became the core brand, product and executive team at Pricelock throughout their fundraising and launch
• At the time, Pricelock became Chrysler’s most successful incentive program in their history
• Pricelock was positioned as the industry leader in a new category and able to engage in accelerated sales and marketing conversations with nearly all of the Fortune 100

Company Invention & Fundraising

• Built core executive team and product design ‘at the kitchen table’
• Instrumental in helping raise $20M Series A at a $40M valuation to finance acceleration
• Compressed 3-5 years of work into 1; we were Pricelock

Commercialization

• Invented the core product and consumer experiences for Pricelock’s risk management solutions
• Worked closely with Pricelock executive and key partners like Chrysler, Aegis and Hyundai to execute and deliver the incentive program to market
• Helped build the core product team at Pricelock to scale an operate its products

Sales & Marketing

• Created a brand and messaging platform that positioned Pricelock as the market leader and inventor of a new category
• Created & executed the distribution and market strategy with key accounts such as Chrysler, Aegis, and Hyundai
• Developed a systemized method for creating hundreds of customized sales collateral targeted at nearly all of the Fortune 1000