Connect with Thinktiv.

We thrive on communication - it's our business.


Whether you're conceiving a new product, revitalizing your brand, creating a new website or looking for an integrated solution to problems, it all starts with a conversation.


Thinktiv Headquarters

1011 San Jacinto Blvd. #202
Austin, TX 78701 (map)
512.745.8100 Main
512.857.7751 Fax

accounts@thinktiv.com

Thinktiv North

6644 5th Avenue
Pittsburgh, PA 15206 (map)

Want to work with us?
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Contact

B-Side Entertainment, Inc.

“In Thinktiv we’ve found our virtual creative director, responsible for everything from corporate branding and user experience, to designing all of our print, web, merchandise, and distributed media including film key art, retail dvd menus and covers, and digital advertising. Our partnership has been instrumental into growing B-Side into the recognized brand it is today.”

Chris Hyams
CEO

Thinktiv originally partnered with B-Side in 2005, prior to their Series A funding. We began by designing the user experience and building the visual interface for a product prototype of the B-Side Festival Community. As our relationship deepened, we moved to focus on scaling this pilot into a market-leading solution for film festival technology. B-Side currently has over 300 film festivals deployed and active on the B-Side Festival Community. This network of film festivals gives B-Side one of the largest collection of independent film fans (3M+) and the world’s largest database of independent film ratings and reviews.

With B-Side’s festival pipeline maturing, it was time to produce a scalable brand and begin focusing on the distribution side of B-Side’s model. We became responsible for the collateral, consumer experience and visual designs for the entire portfolio of B-Side films. We have helped create some fantastic success stories, such as Super High Me, which opened on April 20th, 2008 in 1,076 locations, surpassing the 868 theaters that Fahrenheit 911 opened in, or Crawford, the first-ever film premier on Hulu, where it spent 14 consecutive days as number 1 on the site.

Thinktiv continues to provide B-Side with an in-sourced team of creative talent delivering interactive, viral and traditional marketing campaigns, visual interaction strategy and overall brand management.

The Festival Community

The Festival Community

The B-Side Festival Community provides festival-goers with the ability to create personal calendars, interact with filmmakers via blogs and chat and most importantly, to rate and review films. The two primary business goals are to collect data for B-Side’s analytics from audience members and to increase ticket sales at the film festival.

Film Marketing

Film Marketing

In 2008, B-Side began to scale its film distribution business, using the data it had collected from over 300 film festivals to select films they would acquire for distribution. Thinktiv’s part in this endeavor was to take responsibility for each and every film’s key art and for its website.

Brand Creation

Brand Creation

B-Side is our first true black and white brand, where we focused uniquely on information architecture, and using the rich media content of the films to provide the pop and depth the brand deserved.