Attivio

Attivio originally contacted Thinktiv to help design the interface for its unified information access technology. Since 2007, Thinktiv has been an strategic partner to Attivio accelerating their brand presence and helping them define, design and develop superior information access experiences.

Attivio’s Active Intelligence Engine technology positioned them to compete and outperform the available enterprise search and business intelligence solutions, but there was clear opportunity with their brand and marketing strategy to tell an extremely powerful story. Attivio wanted their brand to reflect the advanced features of the core technology and the unique personality of the organization that would compete on a level with established players in the information access space.

Attivio Brand Creation & Management

Thinktiv worked with Attivio’s executive team to refine their vision of the company’s position and product offerings. By focusing on external market influences, we were able to identify both visual and market messaging whitespace we could occupy with a new brand and marketing strategy. Attivio’s primary goal to remain fresh while competing at an enterprise level was achieved using a technical but approachable brand system that visualized the spirit of the technology.

Attivio Corporate Website Development

Attivio needed a new website to reflect their brand, communicate their story and—most critically—feature their own technology.

We focused on organizing the content into a manageable architecture which was reflected in wireframes we used to manage the development. We greatly reduced the project timeline by building a functional prototype using a Joomla CMS that allowed Attivio to immediately begin content development while we were refining the visual design and user experience.

In addition, we created custom modules for Joomla to interact and “talk to” the Active Intelligence Engine that allowed Attivio to show the power and flexibility of their technology in a custom CMS deployment.

Attivio Product Visual Interaction Design

During the course of our relationship, we have worked with the company to embed the Active Intelligence Engine into a variety of interface solutions that meet individual end client needs. From a design perspective, the interface implementations continue to reflect the underlying quality of the Attivio while providing a flexible system that can easily accommodate client brand experiences.