Blog
Let them drive small cake from place to place
When Thinktiv Co-founder, Paul Burke and Betties cake’s co-owner were sitting around discussing the burgeoning cupcake industry in Boston Harbor, they did not know they would end up with the only Double Decker Cupcake Stand in the United States. Through the collaboration between Thinktiv and Bettie’s Cakes, that’s exactly what happened. And now this 50’s [...]
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Positioning quality of experience
To launch Catchpoint into the QoE (Quality of Experience) market, Thinktiv helped to position the company and develop its brand. QoE is the next logical extension of the QoS (Quality of Service) network management. Catchpoint required a visual position, which represented both the complexity of the problem and the intelligence of their solution. The mark [...]
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Selling product in a web-based world
To replace redundancy and effort of a manual and paper based content development process, Thinktiv launched the paired Raven Industries and Raven Wide Format online catalogs for their direct from manufacture toner business. Built with the best practices in Search Engine Optimization, these sites are designed to bring more traffic to Raven through web searches while [...]
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Phoning it in
Thinktiv helps badonlinedates.com release a version of its site for the iPhone to help daters more directly share dating horror stories
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The flow of a car search
Continuing our long history in the Automotive space, we helped Honk.com to re-think it’s search flow process to better deliver and display results based on a customer’s interests. This interest and personality based analysis tool is unique in the industry and to Honk had an immediate impact to their customers.
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Consistent messaging (on and offline)
Thinktiv worked with Prysm develop a communication plan for their set of audiences that included both on and offline methods. The email communication plan and platform to deliver relevant and timely news about the organization to a variety of audiences in and efficient and reliable manner while still respecting the latest guidance about responsible email [...]
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Bringing impact and awareness to environments
Prysm’s official worldwide brand launch was at ISE 2010. In order to maintain the brand’s integrity in this initial release and ensure the intensions of the brand came through, Thinktiv was asked to work with Expotechnik to provide the graphic and communication elements for the 40 foot tradeshow booth.
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Being ‘ecovative’
Prysm’s brand is built on two key value lines: “Bring light to life” describes the brands goal. “Ecovative” defines its approach. Ecovative thinking is a new approach to product development: Instead of “green” being an afterthought, it’s Prysm’s every thought and the core of their product development methodology. Every element of Prysm’s LPD technology is [...]
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Making it real
A yet-to-be-released product can live or die by how well its potential value is communicated to consumers. In Prysm’s case, the challenge has been how to communicate the endless possibilities of LPD—a groundbreaking and extremely flexible commercial large format display system. As a system intended to be used in almost any configuration for large-scale commercial [...]
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Bringing light to life
After 6 months of iterative, participatory development, Thinkiv is proud to release Prysm—a brand to replace the transitional working title brand “Spudnik.” Throughout the process or team has worked with Prysm to articulate a compelling visual and verbal face for company in the commercial display market. Prysm’s logotype features a bisected capital ‘Y’ as a [...]
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